Set User As Practitioner
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Click Setup

In the Setup Search box, search for “Manage Users”.

Click on “Users”

Click on your user record

Click Edit

Scroll down to Additional Information and check the box "Practioner". Then click Save.

Edit Custom Settings
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Go to Setup

Search for Custom Settings or browse to Build->Develop->Custom Settings

Click the Manage action next to Company Config

Click Edit

Enter the Email and Website URL. Then click Save.

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Add Logo
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Click All Tabs (+ sign)

Click Documents Tab

Click the New button

Enter "PracticeLogo" for the Document Name and Document Unique Name

Check the Externally Available Image checkbox

Set folder to Public Images

Choose your logo file to upload

Click Save